• Showing respect to each person with whom we come in contact.
• Pursuing honesty and integrity in everything we do, say, and believe.
• Investing in new technologies and products to improve and grow our business.
• Rigorously maintaining and improving our product quality.
• Insisting on timeliness in our actions and interactions.
• Trusting, training, and empowering our staff.

Competitive Pricing

At Superior, we consider it our mission to offer competitive prices on the high-quality products we sell. While our prices may not always be the lowest, we believe our price-quality ratio is unmatched. We work hard to purchase parts at aggressive prices, so our customers can then offer them for resale at competitive prices.

We strongly believe that our parts are generally of better quality than those of our competitors. Nevertheless, we work diligently to check competitors' prices to ensure that our prices are competitive with other non-OEM parts. In addition, we price our non-OEM parts significantly below the corresponding OEM-branded parts. This enables our customers to provide their customers with lower cost, high-quality alternatives to the OEM parts.

One-Stop Shopping

If a dealer must make numerous phone calls, place separate orders with several suppliers, incur separate freight charges from each supplier, and receive multiple shipments in order to fill a customer's order, it adds significant and unnecessary expenses to the dealer's buying process. It has always been Superior's philosophy to streamline the ordering process for our customers by providing the widest line of sewing and cutting products available at the wholesale level.

"Superior" Parts

We strive to be a one-stop shop for our customers' high-mortality non-OEM ("Superior") parts requirements. From its inception, Superior has recognized that a major component in building customer loyalty is the breadth of our in-stock product offerings. Our customers appreciate the efficiency of having all their parts needs met with just one call to Superior, thus avoiding duplication of certain ordering, receiving, transportation, and other costs.

OEM Parts

In addition to supplying a vast assortment of "Superior" parts and supply items, we are a main distributor throughout the Americas for Brother, Kansai, Mitsubishi, Pegasus and Racing factory-supplied parts. In addition, by agreement with certain OEMs, factory-supplied parts from Juki, Yamato, Pfaff, Rimoldi, Siruba, Eastman, and the like are available from Superior to those customers situated outside the United States. We work hard to be a comprehensive source of parts and supplies for our customers.

We Welcome Your Suggestions

We are always looking to expand our line of high-mortality "Superior" parts. Your suggestions concerning additional items that we should add to our product line are always welcome and appreciated.

Unrivaled Service

Superior's commitment to high-caliber customer service also differentiates us from our competitors. Each of us at Superior embraces the philosophy that we are all customer service representatives. We strive to help our customers place orders easily, receive quick answers to requests for quotations and inquiries for stock availability, get the parts they order shipped promptly, and return problem merchandise without a hassle. And our newly expanded web site provides our customers with another option for managing their orders and getting the information they need when they need it even when our offices are closed!

Efficient, Responsive Customer Service

In New York, we support customer service with almost 50 incoming customer telephone lines, so when our customers call they can speak to a caring person, not a machine. Or, if it is more convenient, customers can also contact a regional office in Miami, Florida, or Los Angeles, California. Superior's experienced customer service staff can speed our customers through parts inquiries and the order entry process using a more advanced computer-driven order fulfillment system than any of our competitors possess.

Well-Trained, Professional Staff

Superior strives continuously to provide the most professional wholesale distribution staff in the industry. All new Superior employees complete a rigorous training program and are then paired with more experienced personnel who serve as mentors and our commitment to service extends to fulfillment functions as well. Our warehouse training programs are designed to ensure that our customers receive the parts they order, identified with extremely easy to read labels, packed securely and professionally, and shipped promptly and correctly.

Same-Day Order Fulfillment

Superior devotes considerable effort to developing and maintaining a knowledgeable purchasing staff that can get the products our customers need. And we equip our staff with a sophisticated computer-driven reordering and dispatch system that helps them ensure those products are in stock when customers need them. The result is a same-day order fulfillment rate that averages over 95% on our line of 35,000 in-stock "Superior" products. Even with the broadest product line, Superior is able to achieve the highest fill rate in our industry segment.