Spanish Site
Message from the President
Company Philosophy
Company History
Stories from Superior's Past
Meet our Staff
Register Now
New Products
Catalogs and Reference Materials
Site Map
Contact Us
Industry News
Registered User Area
Company History

Superior Sewing Machine & Supply LLC is the leading wholesale distributor of industrial sewing and cutting machine replacement parts and supply items to dealers and import/export firms throughout the world. Our world headquarters is located at 48 West 25th Street in New York City. Regional sales offices are located in Miami, Florida, and Los Angeles, California.

The company's history reflects its customer-driven approach. Just over fifty years ago, Herbert Klapper, the founder of Superior Sewing Machine, recognized that industrial sewing machine dealers needed a dependable source for readily available high-quality spare parts. At that time, dealers had limited access to original equipment manufacturer ("OEM") replacement parts and high quality alternatives were simply unavailable. OEMs tended to focus on directly servicing the rapidly expanding sewing factories, leaving local dealers without a good source of supply.

Herb Klapper, the son of a local New York second-hand sewing machine dealer, founded Superior to address the needs of the dealers. He quickly gained their trust by selling only to them, not to the sewing factories. Soon, many dealers began ordering from Superior and instructing Superior to ship their orders directly to their customers ("drop shipments"). These drop shipments required a great deal of faith in Superior's commitment to protect dealers and their confidential information. Superior has never wavered from this original philosophy.

Herb Klapper's vision began in 1949 with only a few hundred items available. Today Superior is an international company offering over 500,000 different items. Over 35,000 of these parts and supplies are our core "Superior" products. We pride ourselves on our high-quality parts and supplies and our unrivaled order fulfillment rate. Each day, we ship complete over 95% of all "Superior" parts ordered that day.

In addition to supplying a vast assortment of "Superior" parts and supply items, Superior is a main distributor of Brother, Kansai and Mitsubishi factory supplied parts throughout the Americas. A few years ago, Superior proudly became the exclusive U.S. distributor of the Racing product line and one of only a few such distributors in the Americas. Even more recently, we were awarded the exclusive master distributorship of Seiko factory-supplied parts for the Americas and a master distributorship of Pegasus OEM parts.

At Superior, we have always worked closely with our valued customers, constantly expanding our product lines to meet their needs. It is through our collaboration with our customers that Superior has continued to meet the needs of a constantly evolving marketplace for over a half-century.