Supplying dealers worldwide since 1950


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We Value Your Interest In Superior

Welcome to our registration area

Superior has created its website to be used by several different types of users. While we only sell to dealers, all visitors are welcome.

In order to better serve you, we ask that you take a few minutes to complete the appropriate registration form – Existing Superior Customers; Dealers/Distributors/Resellers (not currently customers of Superior); Parts and Supplies Vendors; or Sewn Products Manufacturers/Other End Users.

Existing Customers

Thank you again for taking the time to visit Superior online. We value your business and are very excited to provide you with the ability to transact your business with us over the web.

Only registered Superior dealers, distributors and other resellers will be able to see part pricing, part availability, order history, and the like on our website.

Because you are an existing customer, there is no need to enter the information we usually require of new customers. Therefore, we have developed a simple registration form to help expedite your registration process. To protect the confidential information contained in our e-commerce area, we must validate your registration form before you will be able to use all of the features of our e-commerce area.

Once you send this form to us, we will promptly verify the information and notify you that your User ID and Password have been authorized for full access to our e-commerce area. Until then, you are welcome to use the parts search function of our e-commerce section.

Register Now!
Dealers/Distributors/Resellers

Because Superior sells exclusively to dealers, distributors and other resellers, the main e-commerce sections of our website are available only to them. Only they will see part pricing, part availability, order history, and the like. If you register as a dealer / distributor / reseller, you may only use the parts search function of our e-commerce area until Superior has verified your status and notified you that you have been given full access to our e-commerce section.

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Vendors

Vendors of parts, supply items and peripheral devices for sewing machines, cutting machines and finishing equipment can find a wealth of information on Superior’s website. If you are such a vendor, you will find our parts search extremely useful.

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Sewn Product Manufacturers/Other End Users

There are many reasons why other web users involved in the sewn product industry should be repeat users of our site. If you are a sewn products manufacturer or other end user of sewing, cutting or finishing machine parts, supplies or peripheral devices and you have registered, you will be able to use our extensive parts search area to locate needed parts, supplies and peripheral devices. After you have located the items you need, you should direct your pricing inquiries and purchasing through you preferred dealer or distributor. No pricing or parts availability information will be available to you on our site as Superior only sells to dealers, distributors and other resellers, not sewn products manufacturers or other end users and it is up to your dealers, distributors and other resellers to set your prices on the products we sell to them.

Register Now!
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